Hugo Nowell is a Director of Urban Initiatives, with more than 25 years’ experience in urban design, masterplanning & public realm design. His work spans strategic visions for towns & cities, residential masterplans, design codes & guidance, through to detailed design and delivery.

Hugo has led regeneration frameworks for places including Aylesbury, Slough, Loughborough, Norwich & Hereford, working collaboratively with local authorities, developers & communities. His approach combines an understanding of local character with a commitment to creating distinctive, inclusive places that stand the test of time.

A co-author of By Design, the influential national urban design guide, Hugo also contributes to professional education and debate about the future of towns & cities. He is involved in Urban Flourishing … The Great Places Conversation, exploring what people value about their neighbourhoods and how their experiences can inform better decisions. He brings expertise in design, engagement & strategic placemaking to the LDN Collective.